Skyline off and running with Remington Park Racing and Casino
OKLAHOMA CITY (June ##, 2007) – Remington Park Racing and Casino, Oklahoma’s only horse-racing, casino and entertainment facility, has named Oklahoma-based Skyline Media Group as the advertising agency of record for its facilities nestled in the heart of Oklahoma City’s Adventure District.
“We’re excited to rejuvenate and energize our marketing and advertising efforts and proud to announce our selection of Skyline as our full-service marketing and advertising agency,” said Scott Wells, Remington’s vice president and general manager. “We look forward to working with Skyline’s creative team as we promote our racing facility and casino to Oklahomans and the nation.”
Remington Park Racing and Casino is Oklahoma’s only major league horse racing attraction featuring both Thoroughbred and Quarter Horse seasons, while offering simulcast racing from coast-to-coast seven days a week. In addition to the horse racing, Remington Park is home to the only casino in Oklahoma City. The casino floor is the end result of a $35 million renovation project; offering 650 state-of-the-art electronic gaming machines, an spacious racing lookout, the Wild Rush Bar and the Remi’s Buffet restaurant.
“Remington Park is an amazing Oklahoma City attraction, and we’re ready to roll up our sleeves to grow Remington Park with our unconventional, energetic approach to advertising,” said Chad Stalcup, president of Skyline Media Group.
Skyline is launching a multi-media strategic branding campaign for the race track and casino that comprises television, radio, newspaper and magazine ads, including media placement, online branding, creative development and full television and radio production.
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