Remington Park – Attendance is Up and The Purses Have Never Been Better
Skyline Media Group began working with Remington Park in May, 2007. In the subsequent 18 months, Skyline has produced a prolific body of creative, promotional work, including 45+ targeted television commercials, 45+ radio commercials, and more than 750 individual print jobs – all part of a successful “It’s Your Lucky Day” campaign. How does Skyline define success with Remington Park?
a)Sales, sales, sales. Remington Park’s racing casino is doing well in both the casino and the racing side of the business. Attendance figures continue to climb. Daily attendance average now exceeds 4,000 people and for the past calendar year, Remington Park drew more than 1.4 million people – by far more than any other sporting entertainment destination in the state.
b)The improved attendance and revenue results are uplifting the quality of the horse racing. The purses have never been higher, the trainers, the jockeys, a full stable of horses…all are signs of healthy days for horsemen at Remington Park.
c)Working relationship. Skyline Media Group couldn’t ask for a better working relationship than the one we have with Remington Park. The leadership at Remington Park is truly committed to continual improvement, and they’re extremely open to fun and innovative ways to drive attendance and pique interest in their promotions.
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